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As most people know China is the heart of fake, imitation, and bootleg products. The victims of these bootleg attempts used to be global brands, however, even Chinese brands have recently become victims as well. Here is a little activity, can you see the difference between real and imitation? If it were you, would you be tricked? This interesting little comparison chart and information was developed by my Russian classmate, Raisa . All credit goes to her and our Business Chinese Elective (evening course) at Tsinghua University. Raisa has also located a website with more photos of fake, and often poorly, imitated brands. To find more on what's going on with this issue, please read on...
What these companies did was small companies imitate (仿冒fang3mao4) products of famous ones and register names close to the names of the real companies. Like Gucci-Guuci. It is obvious for foreigners from Europe and the US: when they see Guuci, they understand that it is not Gucci. But the Chinese names of fake trademarks is a bit harder to tell apart for foreigners. Since China joined the World Trade Organization (WTO), China has revised its trademark laws and regulations to bring them more in line with WTO rules and to provide companies with a better business environment with regard to intellectual property (知识产权) protection. The State Administration for Industry and Commerce (SAIC) and its local branches conducted a nationwide campaign from mid-July to September 2006, targeting trademark violators. The campaign has cracked down on more than 7,770 trademark violations and shut down around 1,150 factories and workshops which made fake products. A hotline -- 12315 -- has opened to the public to report trademark violations (don’t know whether it is still opened).According to statistics from the SAIC, local authorities checked more than 80,000 shops and stands in more than 27,660 markets across the country by mid-September. Officials have discovered 1,493 foreign-related trademark violation cases and seized more than 2 million counterfeit products. (for more details you can visit http://www.chinaiprlaw.com/english/news/news44.htm) Many thanks to Raisa for providing me with this very informative article.
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